Thendy Essay Example For Students

Thendy Essay INTERNATIONAL MARKETING92% of the worlds consumers live outside the U.S. Thus, international marketing is very important. When selling to foreign markets, one must realize that there are major differences between other countries the U.S. Aside from political and legal differences, there are economic, technological, social (family, religion, education, health ) cultural differences. Each 1 billion in trade deficit yields a loss of 25,000 jobs. See text for how international trade is measured and protectionism vs. free trade.Gray Goods Goods imported from unauthorized dealer; problem = no manufacturers warranty. Dumping = Sale of export goods at less than normal value (less than cost or less than home-country price). We will write a custom essay on Thendy specifically for you for only $16.38 $13.9/page Order now Strategic Adaptations Of The Marketing Mix1Keep The Product Promotion The Same Worldwide (Global Marketing) e.g., world brands such as Coca Cola and Marlboro. Theodore Levitt is the guru of the globalization or global marketing approach. Promotion mix elements such as advertising present the biggest problem to standardizing a marketing strategy across all borders because promotion is based on a communication process, which can differ from country to country even if the languages are the same (e.g., the U.S. the U.K.). 2Adapt Only The Promotion e.g., in most of the world, bicycles are promoted as transportation; in U.S. as leisure. 3Adapt Only The Product e.g., Canadians prefer a more bitter beer; Barbie looks Asian in Japan. 4Adapt Promotion Product e.g., American cereals in Asia = snack food; therefore, need different flavors (e.g., tofu). 5Backward Invention Simplify product use less technology. This makes the product more affordable usable in certain foreign markets. Some Ways To Operate In Foreign Markets 1Exporting A company sells what it produces to foreign markets via export merchants (e.g., export trading companies) or export agents (e.g., export management companies) or a firms own sales branches.Risk of tariff devaluation.2Direct Investment Ownership Investment in production and or distribution facilities can occur either through a wholly-owned foreign subsidiary or a joint venture with a foreign company. Risk of nationalization.Joint Ventures domestic foreign firms become partners. Strategic Alliance a formal long-term agreement between firms in order to accomplish global objectives without formal ownership by either company. 3Contracting (Licensing, Franchising, Contract Manufacturing Management Contracting)Licensing = selling rights to name, process or patent for a fee or royalty; e.g., magazines such as Cosmopolitan Playboy; Ampex licensed VCR technology to Japan. Contract Manufacturing Domestic firm contracts with a foreign firm to do production; marketing is done by domestic firm. Management Contracting Seller provides management skills only; e.g., Hilton Hotels. 3 Major Risks In Intl Mktg:1Radical Change In Government a companys factories may be nationalized. 2Change In Export Rates foreign currency may be devalued; a firm may want to hedge with options. E.g., many tech firms hurt by Asian economic crisis.3Foreign Markets May Impose Tariffs, Taxes, Quotas On Your Product They do so to make imports more expensive relative to domestic goods. Words/ Pages : 498 / 24

How to Write Essays on the AP Euro Essay Samples

How to Write Essays on the AP Euro Essay SamplesIf you are having a hard time writing your AP Euro essay samples, then it is most likely that you have not read the instructions that are given to you by the teacher. In order to be successful in this type of essay, you will need to be familiar with all of the different types of essays that are given. Before you start reading each and every AP Euro essay sample, be sure that you are familiar with the format of that particular type of essay. This can help you to get better scores on your AP Euro essay samples.When taking an AP Euro essay samples, you should first of all know what the questions on those tests are. The material that you have to write on the test will be based on questions that you get on those tests. You must give a good answer to these questions. Otherwise, you will not get to take the exam. Before you even start writing on the material, make sure that you know what the questions are going to be about.You can get all of t hese questions from the Texas Board of Education. They have every one of these questions on their website. You should be able to find all of the questions that are used in each of the AP Euro essay samples that are given by the school. This will help you to know what types of questions are coming up on the test.In order to get the best score possible, you should also be familiar with the format of the AP Euro essay samples that you are going to be given. When you find the question that you are going to be writing on the test, make sure that you know what the answer is going to be. Then, it will be easier for you to write an excellent essay on the material.Each essay samples will contain a list of the materials that you are going to be asked to write on. If you aregiven a paper that has four different paragraphs, then you should know what the answers to those paragraphs are going to be. If the answer is not included on the essay sample, then you should try to do some research on it i n order to see if it is in fact in the material that you are going to be given.You should also take into consideration what you need to know when writing on one of these types of papers. While it may seem that there are very few questions on the material, there are going to be many that come up at least three times on the test. You should try to take the time to know what you are writing on.For example, you might need to write on the essay sample about how you did not learn anything from the material. If this happens, then you will need to move onto the next essay sample on the material. You should be sure that you know what you are writing on so that you will be able to understand the material that is being given to you.You should also keep in mind that the AP Euro essay samples that you write are a part of a whole series of test materials that are given out. You should also know what to expect on these types of tests. Do not focus on a particular type of material only and to worry about the rest of the test as well. It is important that you be able to succeed on all of the tests that you are going to be given.